Mission & Vision

Mission & Vision

Mission & Vision

At AlNada Factory for Tomato & Ketchup Manufacturing, our mission is to develop healthy and high quality consumer products that make people feel and show well. In order to achieve this mission, we constantly conduct market research activities, in every market we operate in, to have a deep understanding of consumer taste and demand. Utilizing high-quality ingredients and the latest and most up-to-date production techniques are our way of developing the best recipes to suit local taste and consumption habits.

Success comes not only from wholesale activities but from constant penetration, visibility, branding, promotion, training, assistance, explanation, listening, understanding, and uncovering the hidden interests and needs of consumers.

In dew, we are well aware that "brand creation" is the eternal challenge to which we are all excited. That is why we are making a good choice to nominate operators who will share our enthusiasm not only for production or sale, but about producing products that are really required by those who make the decision: consumers.

We hope that our brand and products will add value and scale to the industry and business both locally and globally.